> brandicons_

// comparison

BrandIcons vs Clearbit Logo API

Clearbit's free Logo API went offline December 8, 2025. If your icons broke, or you're auditing legacy code that still calls logo.clearbit.com, this is the drop-in replacement — same URL shape, same <img> tags, swap the host and add a key.

TL;DR

Clearbit Logo API was shut down December 8, 2025. BrandIcons is a drop-in: keep the <img> tag, change the host, add a domain-locked key. You also pick up AI fallback for missing brands and built-in placeholders Clearbit never had.

Side-by-side

Sourced from the published docs and pricing pages of each provider. Free tiers and prices change — verify before committing.

Status

BrandIcons

Live, generally available

Clearbit Logo API

Shut down December 8, 2025 — endpoint no longer responds

URL pattern

BrandIcons

cdn.brandicons.dev/icons/{domain}/{size}?key={KEY}

Clearbit Logo API

logo.clearbit.com/{domain} (no key)

Authentication

BrandIcons

Public API key, locked to your domains

Clearbit Logo API

None — anonymous public endpoint

Sizes

BrandIcons

small (32px), medium (64px), large (128px), ico (32×32)

Clearbit Logo API

size query param (e.g. ?size=128)

Output formats

BrandIcons

PNG

Clearbit Logo API

PNG

Missing-logo fallback

BrandIcons

AI worker + 12 built-in placeholders + your own uploads

Clearbit Logo API

Returns 404 — caller handles it

Free tier

BrandIcons

500,000 requests/month (Community, attribution required)

Clearbit Logo API

Was free without registration; no longer available

Rate limits / abuse protection

BrandIcons

Domain-locked keys reject off-site referrers at the edge

Clearbit Logo API

None visible — anyone could call it on your behalf

Migrating from Clearbit Logo API

The URL is the API. Swap the host, add your key, you're done.

Clearbit (was)before
https://logo.clearbit.com/stripe.com?size=128
BrandIconsafter
https://cdn.brandicons.dev/icons/stripe.com/large?key=YOUR_BRANDICONS_KEY

Clearbit had no auth. BrandIcons keys are public and safe to embed — lock them to your domains in the dashboard, then drop the key into the same <img> tags Clearbit was serving before.

Which one to pick

No single API wins for every team. Here's an honest read.

Pick BrandIcons if

  • Your Clearbit-served images are now broken — or you're auditing code that still calls logo.clearbit.com.
  • You want fallback handling — AI discovery for missing brands and built-in placeholders rather than a hard 404.
  • You want domain-locked keys so nobody else can siphon your quota.

Stick with Clearbit Logo API if

  • You can't — Clearbit's endpoint stopped responding on December 8, 2025.

Common questions

When did the Clearbit Logo API shut down?
December 8, 2025. The deprecation went out March 18, 2025 and HubSpot turned the lights off on the cutoff date. The endpoint at logo.clearbit.com no longer serves icons.
Why was Clearbit's Logo API shut down?
Clearbit was acquired by HubSpot in December 2023. HubSpot announced they were sunsetting the free Logo API to focus on their own product roadmap and pointed users to alternative providers.
How much work is the migration?
For most teams: a host swap and adding an API key. Clearbit's URL was logo.clearbit.com/{domain}. BrandIcons' is cdn.brandicons.dev/icons/{domain}/{size}?key={key}. Same <img> tag, same alt text, same CSS — only the src changes.
Clearbit didn't need an API key. Are BrandIcons keys safe in HTML?
Yes — that's by design. Clearbit was anonymous; BrandIcons keys are public and meant to live in client-side code. Each key is locked to the domains you register, so even if someone copies it from your HTML, it won't work anywhere else.
What about other Clearbit alternatives?
HubSpot's sunset announcement pointed to Logo.dev. Brandfetch is another widely-used option. BrandIcons is a third — the differentiators are AI fallback for brands without live sites, monthly billing from $9, and bundled placeholders.

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