> brandicons_

// comparison

BrandIcons vs Logo.dev

Logo.dev is the modern replacement most Clearbit users are switching to — HubSpot's deprecation note even points there. BrandIcons targets the same job, with a few different bets: cheaper entry tier, AI fallback for sites with no website, and bundled placeholders.

TL;DR

Same 500K free tier with attribution. BrandIcons paid plans are cheaper per request ($9/mo starts at 100K, $49/mo Pro covers 3M); Logo.dev starts at $50/mo for 1M and scales to unlimited at Enterprise. Logo.dev wins on ticker/ISIN/crypto lookups; BrandIcons wins on AI fallback for missing brands and built-in placeholders.

Side-by-side

Sourced from the published docs and pricing pages of each provider. Free tiers and prices change — verify before committing.

Status

BrandIcons

Live, generally available

Logo.dev

Live, generally available

URL pattern

BrandIcons

cdn.brandicons.dev/icons/{domain}/{size}?key={KEY}

Logo.dev

img.logo.dev/{domain}?token={PUBLISHABLE_KEY}

Authentication

BrandIcons

Domain-locked public API key

Logo.dev

Publishable key (designed for client-side embedding)

Sizes

BrandIcons

small (32px), medium (64px), large (128px), ico (32×32)

Logo.dev

size query param (e.g. size=128, size=256); range not stated on docs

Output formats

BrandIcons

PNG

Logo.dev

PNG and WebP (with retina option)

Missing-logo fallback

BrandIcons

AI worker + 12 built-in placeholders + your own uploads

Logo.dev

Not stated in public docs; examples show client-side onError handling

Free tier quota

BrandIcons

500,000 requests/month

Logo.dev

500,000 requests/month

Free tier attribution

BrandIcons

Required on Community

Logo.dev

Required on Community

Lowest paid plan

BrandIcons

$9/month (Hobby — 100K, no attribution)

Logo.dev

$50/month or $400/year (Startup — 1M, no attribution)

Mid-tier plan

BrandIcons

$49/month (Pro — 3M)

Logo.dev

$180/month or $1,800/year (Pro — 5M)

Top tier

BrandIcons

$149/month (Ultimate — 10M)

Logo.dev

$4,000+/year (Enterprise — unlimited)

Extra lookup types

BrandIcons

Domain only

Logo.dev

Domain, stock ticker, ISIN, crypto symbol

Migrating from Logo.dev

The URL is the API. Swap the host, add your key, you're done.

Logo.devbefore
https://img.logo.dev/stripe.com?token=LOGO_DEV_PUBLISHABLE_KEY&size=128
BrandIconsafter
https://cdn.brandicons.dev/icons/stripe.com/large?key=YOUR_BRANDICONS_KEY

Logo.dev uses ?token=, BrandIcons uses ?key=. Sizes map similarly — Logo.dev's size=128 lines up with BrandIcons /large. If you're already using a publishable-key model in client code, the BrandIcons key fits the same pattern.

Which one to pick

No single API wins for every team. Here's an honest read.

Pick BrandIcons if

  • At small scale, BrandIcons Hobby ($9/mo, 100K) is much cheaper than Logo.dev's entry no-attribution tier (Startup at $50/mo, 1M).
  • You're paying for production volume — BrandIcons Pro is $49/mo for 3M; Logo.dev Pro is $180/mo for 5M. Cheaper per request at every tier below unlimited.
  • Your customer list includes brands without live websites; you need AI-driven fallback rather than a 404.
  • You want loading + not-found placeholders bundled into the API so you don't write your own.

Stick with Logo.dev if

  • You need ticker, ISIN, or crypto lookups — BrandIcons is domain-only.
  • Your monthly volume exceeds BrandIcons' Ultimate plan (10M/mo) — Logo.dev's Enterprise tier is listed as unlimited.

Common questions

Aren't BrandIcons and Logo.dev basically the same?
Free tier and key model — yes, both are 500K/month with publishable keys and attribution required. The real differences are entry pricing (BrandIcons Hobby at $9/mo for 100K vs Logo.dev Startup at $50/mo for 1M), missing-logo behavior (AI fallback vs your-onError handler), and Logo.dev's extra lookup types (ticker, ISIN, crypto).
Logo.dev is what HubSpot recommends. Why pick BrandIcons instead?
Pick BrandIcons if you want cheaper paid tiers (every BrandIcons plan is cheaper per request than the Logo.dev equivalent until you exceed 10M/mo), AI-discovered icons for missing brands, or built-in placeholders. Pick Logo.dev if you need ticker/ISIN/crypto resolution or you need to scale past 10M/mo. Both are honest replacements for Clearbit.
Can I switch the URL host and be done?
Yes. Both APIs are image-URL APIs. Swap img.logo.dev for cdn.brandicons.dev/icons, change ?token= to ?key=, append /small, /medium, or /large in place of ?size=. The <img> tag stays the same.
Do BrandIcons keys work in browser code like Logo.dev publishable keys?
Yes — the design is the same. Public key, safe to embed in HTML or client-side JS. The extra safety on BrandIcons is per-key domain locking: the edge rejects requests from domains you haven't registered.

// ready to ship?

Ship Icons Today

Get your API key in 30 seconds. Make your first request in 60 seconds. The Community plan ships with 500,000 free requests a month.